Why Use Focus For Your Conversion Rate Optimization?

Can you identify the point in your sales process where you're losing customers? Do you know why they leave your site, or which page they're visiting when they "jump ship"?

At Focus Internet Services, we convert more traffic into business through your website by identifying your online audience, observing how they use your website and providing clear recommendations that will increase your online response from that audience. It's a straightforward process:

1. Define business goal(s) for the website

2. Observe how visitors currently use the site by reviewing web analytics

3. Report detailed results and the recommended solutions to gain more business from the same traffic sources.

4. You decide which of our recommendations to implement first.

Our recommendations directly address these problems:

• Losing trust at critical decision moments

• High shopping cart abandonment rate

• High percentage of unqualified leads

• High landing page bounce rates

• Low percentage of subscribers

• Low average time on site

• Low number of pages visited per visitor

• Low percentage of business delivered

Our recommendations can provide detailed, quantified information about most web traffic sources:

• Organic search

• Pay-per-click campaigns

• E-mail marketing

• Online ad placements

• Offline ad placements (newspaper, trade magazines, etc.)

• Radio and TV Ads

• Direct mail marketing

• Call center marketing

• Social media campaigns

All programs are custom taylored and based on strategic planning and research. Please contact a representative.