Focus Internet Services' Reply To A Recent Request For Explanation Of Our Process

Sir/Madame:

Thank you for getting back to us. As far as our approach to the SEO process and the services we offer as part of a client project, we are set up very differently than most SEO companies. Nearly every client we have ever worked with has previously worked with another firm of one type or another, and all have the same story, that they were promised huge rankings increases and never saw anything develop. Our company was born a few years ago when I was asked to do a discussion in front of a local Chamber Of Commerce to discuss online advertising, and realized quickly that the majority of merchants at the meeting had one horror story after another about being ripped off by an internet company. I formed my company specifically to prove that a strategic approach to online exposure works, and usually the failure is due to the agency either not doing what they promised or executing a plan that has no real effect on improved rankings, usually based on past SEO information or an automated approach to the process as a whole.

Focus Internet Services is a strategic online marketing firm. While SEO is one of the major aspects of nearly every project we are involved in, we do not consider ourselves a simple SEO firm because there are many other elements of online exposure that can be worked into a strategy, sometimes to greater benefit than pure SEO. Our specialty is to take a client budget and craft and execute a sustained strategy that will provide results....sometimes hours are better spent elsewhere than simply sending out linking requests. Our job is to make accurate use of that budget in order to show results. This is why we set up our agency to essentially work hourly, in a monthly retainer situation. Our clients purchase a block of our time, under which we create a strategy based upon current conditions, assess how much time is necessary to complete tasks effectively, then put in the labor to do those tasks.

Automated approaches to SEO do not work, and a company that provides a templatized program is setting you up for failure or at best minimal results. There are very few real elements with regards to achieving higher rankings; accurate text and coding across multiple pages of a website organized for specific keyword targets, inbound linking into the site specifically from high quality websites and using matched terms and text to your keyword targets, continual freshness of the site through original content developed with those keywords in mind, and social spread of website information through blogs, forums and bookmarks. This combined with traditional methods of advertising like placing ads onto other websites that make sense for conversion traffic is really the entire story.

A program might look something like this in a typical month:

1. Develop 4 new and original content pieces for a blog or content portion of the website (estimated 8 hours with research and writing.)

2. Send out 2,000 link requests referencing this content to websites analyzed as valuable for linking or conversion traffic. (5 hours estimated including link pool generation and analysis)

3. Reply to forums and blogs involving keword matches or themes, dropping links designed for conversion traffic or for SEO if the blog allows "do-follow." (10 monthly hours producing an un-specifiable amount of links depending on time involved in joining forum or blog, creating profile, and writing content that is not simple "blog-spam.)

4. Code and text analysis of website for improvement and streamlining (10 monthly hours)

5. Creating content for blogs we have created specifically for this project, matched to theme and involving original content (10 monthly hours producing an un-specifiable amount of content depending on subject matter)

6. Analyze entire program to track results based on keyword SERPS once weekly and re-evaluate effectiveness of each portion of program. (4 hours monthly)

7. Client meeting and updating via reports and ongoing strategic discussions (2 hours monthly)

8. Building of social media presences and friends lists, while developing ongoing content and meaningful presences to potential customers (5 hours, this number is usually the remaining left over hours)

From this point we total the amount of contracted monthly hours and negotiate a rate to assign based upon the size of the monthly pool. The un-negotiated rate is $125/hr, and goes down the more hours a client wants us to work.

The only other pieces of this puzzle are initial program structuring and keyword research for a client that happens in the first month, and potentially additional expenses that are simply budgets that we manage as part of the program. Things like paid advertising and PPC are involved there. We deduct management for these accounts, ad creation time, and artwork production time from the contracted monthly pool of hours and adjust the work load across all strategic mediums to fit in that month. Either that or the client can also approach additional project hours being contracted in certain months if they want their SEO development to go on in unison with new projects, and not steal the hours from it. This is the choice of the client.

We find this type of approach to be beneficial and fair to both the client and ourselves, as we do not make promises we cannot keep, or really have no way of predicting the outcomes. Our very simple approach is to analyze, assess and execute....then repeat.

A client of ours who desires to remain nameless contracted us because a designer talked them into a redesign of their website that in effect broke all their inbound links a few years ago. They were soured on companies telling them they knew the secrets and not being able to get anything done because their methods are not strategically evolving...instead they are selling programs that are not created for the particular client. We were contracted specifically because we approach the entire process differently, and our statistics with regards to client success prove themselves. The majority of our clients are referrals from other clients simply based on the fact that we did a good job for someone, and they tell their friends about us.

If there is anything else I can provide or possibly discuss with you, I would enjoy the opportunity. My team welcomes new challenges, and would love to work with you.

Raymond Santopietro President/Chief Strategist

Focus Internet Services

702-767-4637

www.focusinternetservices.com

Clear vision demands FOCUS. Our FOCUS is targeted online marketing, SEO and social media manipulation.

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