Twitter has grown far beyond the "What are you doing right now" concept that it was born from.  It is now being used in ways that Biz Stone probably never dreamed of, and for important knowledge spread, social communications and relationship building.  Companies have been trying to define how it is used for years, only to have it expand right before their eyes.  Companies like mine (Las Vegas SEO) now have people dedicated only to utilizing the Twitter platform for our clients in any way beneficial to the program.

1. Share Links

Sharing interesting links on Twitter is easy.  All you have to do is keep it under the character limit of use a url shortening service.  This is one of the simplest ways to communicate with people of like interests, by allowing them to find the links you have found.  Be social and share the knowledge. 

2. Build A Network

Searching for certain topics and friending interesting people in those subjects, as well as posting your own thoughts on subjects builds communities, and networks.  Assembling communities of like minded people is the purest form of social networking.

3. Expand The Levels Of Your Relationships

Discuss your subjects of interest pro-actively.  Through the service you can discuss and make your opinions known, which is the root of all bonding and friendships.  You will begin to feel a connection to your network, even though you may have never met them personally.

4. Content Distribution

Twitter is a fantastic way to seed content that lives in other places, like your personal or company blog, your website or forum.  Seeding the viral spread of content through the Twitter service is as easy as typing the URL.

5. Community Involvement

Discussing real world events on the Twitter service allows news to spread quickly.  It allows niche-news to have a forum for discussion, and it allows stories to spread that may have been ignored by other media.

6. Public Relations

Discussing your product, brand or opinions actively with people who have something to say about you is invaluable.  Picture good customer service being allowed to be viewed by everyone at the same time.  Unhappy customers want to talk, and can become your most loyal customers if they feel that you handled the situation correctly.  Happy customers will also talk if they have an opinion, especially if you make it easy for them.

7. Ongoing Communication

Twitter exists as a way for groups of people to communicate, so why not use it within the company for communications themselves. 

8. Watch Your Brand

Staying involved with your brand means understanding what people are saying about it.  Through Twitter you can search for mentions of your brand, and get involved in conversations if need be.

9. Organically Build Using Other Social Media

Your content on your website, blog or forum will be assisted in its search engine placement by inbound links to it.  Twitter allows these links to not only be easily posted, but spread and replicated.

10. Employment

Many companies are now using Twitter to recruit and hire.  Explore the medium and see the talent pool grow.

11. Building Your Brand

Discuss your company and brand on Twitter.  Company communications with the public used to be difficult.  Today, there is an open mic for your company to use to grow that customer base.


12. Single Communication Platform

Instead of using multiple forms of communication like email, im, and office memos, try using Twitter as the single place that communication happens.  It will get people comfortable with using the internet, and keep communications flowing at the same time.

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