Focus Internet Services

Pay Per Click Management

One of the most common misunderstandings with regards to search engine rankings is that organic results are not pay-per-click. Paid results are on Google’s right-hand side and on the top in yellow. The paid results are determined not by your organic listing and ranking, but by an auction system and how good the ads you are running are. Pay-per-click (PPC) is a way to get on to the front page quickly, without spending a lot of time trying to manipulate your website to rank higher, however it is generally very expensive as bid prices within competitive markets are usually high. You pay a certain amount to have your ad show, and that much money comes out of your account every time someone clicks the ad. Your conversion rate (the amount of average traffic it takes for you to make a sale) dictates how much you can afford to pay per click without losing money. Focus Internet Services creates and manages pay-per-click campaigns for our clients that can benefit from them

All programs are custom taylored and based on strategic planning and research. Please contact a representative.

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