Focus Internet Services

From the Blog

Website Design For Local Presentation

Many business owners do not understand the seriousness of the design of their website when it comes to presentation on search engines, and more specifically the updates that Google has put forth recently to associate your website with the local listings for your business. The design of a website is essentially the marriage between colors, shapes, pictures and text along with structural elements that allow for search engines to understand the content of the website. Utilizing programs like wordpress in order to create a website that is functionally well built, then modifying that structure to be the correct presentation of the business for customers, is the end goal. If it is undertaken in this manner, then the search engines will understand that you are a business that sells certain products and services that are listed on the site. You must take the added steps of integrating specific localization coding into the website in order to allow Google to know that your website is the one associated with the local account and maps. Without careful presentation using the methods that Google wants, you will not be getting the full benefit of what is available to you, and you will probably not outrank your competition.

We are a web design company located in Las Vegas, however this does not mean that we can only design websites for businesses located here in Las Vegas. The process remains the same for any city in which a business is located, creating the necessary elements and integrating them together. While there elements of SEO may be more beneficial to be done by a local company, as they know the local directories and other businesses better, from the standpoint of website design and localization structure it can be performed from anywhere. The difference between our company and other website design agencies is that we design our sites specifically for search engine optimization programs, which gives them an advantage in achieving good rankings.