We Only Do SEO And Online Marketing

We are a specialized SEO company and web design agency, it is very important to understand what we are doing for you, how we work and what you are buying.  Too many people get confused about what to expect because of a lack of understanding of the process.  Other people fall for the pitches of salesmen who promise them the world for cheap, only to find out later that they didn’t get any results.  SEO is a long-term process that gradually moves your website higher on search engines for specific terms that we are targeting.  This takes time, and any company that tells you they will change a few things in the website code and that will make you be number one is lying to you.  Think about it, if it were that easy wouldn’t your competition already be doing that exact same thing?

Our process of moving websites higher on search engines through SEO is easy to understand.  For a more in-depth description of how it works, click here: How Our SEO Services Work. Our process involves giving Google and other search engines exactly what they want.  If you look on Google for “how search engine optimization works” you will find lots of articles on the subject, and they will all have different approaches.  Read through a few of them and you will realize quickly that there are a few elements that are mentioned in all of them, those things being content and links.  These are the things that Google is looking for in order to decide which websites are presenting the best information on the subject that someone is searching for.  There are other elements as well, but these are the main two.  Our SEO process produces these two things for you, each and every month.  We write content on the subjects that you want to rank for, and we place that content on your website, or on other websites with a link back to yours.  This is what Google is looking for, information on the subject and links that go to articles that cover that subject more in depth.  The articles on other websites link back to yours to prove that you are the expert on the subject.

“So how much SEO do I need, how long will it last, and how much does this cost?” We try to answer these questions in a way everyone can understand, without simply selling you a package that we make up.  SEO is not a “one-size-fits-all” thing, and each project is different based upon the competition for that search term.  If you want to be number one on Google world-wide for the term “funny t-shirts” it is going to take a huge amount of work and time.  If you want to be number one on Google in Las Vegas for the term “veterinarian” it is going to take less work because there are not as many competing businesses. So what we do is look over how competitive the terms you are targeting are, and we give you a rough estimate on how much work we think it will take every month to compete with the websites that are already ranking.  This literally translates to how many hours we work for you every month, which is what you are buying.  We have an hourly price that we work for, and your budget dictates how many hours you are hiring us for each month.  We write articles on the subjects that are at least 500 words long, and we put those articles on websites, either yours or others.  Each 500 word article takes about an hour to complete and interlink, so if you book ten hours every month, you will generally get ten articles.  Sometimes we need to use some of that time to do other SEO tasks like changing around your website structure, or redoing titles and descriptions.  Some times we need to take some time to resize pictures to make your site load faster.  Sometimes we need to redo your site completely, or even make changes to it that will make it work better for customers.  We prioritize the most important things and do them first.  Then we use the remaining time to do ongoing SEO for you.

How long this all takes is difficult to answer, because the competition is always changing.  There are always new businesses entering your market, or existing businesses changing their websites or their SEO programs.  We need to compete with them, so basically the answer is “as long as it takes, possibly forever.” If you think that SEO means a few changes to the site and you will be number one forever, then you do not understand SEO enough and will probably waste your money.  Our goals are always to work for you, doing the things that Google is looking for and creating long-term rankings, positions and value.  We don’t lie to our customers, and we don’t BS them.

Case Studies

Our Proven SEO Process Produces Results


We will meet with you to discuss your project.  We meet in person if possible, and if not then on the phone.  It is important for us to understand what you are trying to accomplish.


Our SEO process takes careful planning.  We analyze the keywords that you want to rank for, and create a plan to get you there.


This is pretty simple.  We grind.  We work hard.  We deliver on the work we are contracted to do.


We evaluate performance every month and provide you with a report of where we stand.  We make constant adjustments to the plan to make sure we are providing what is necessary.


We don’t fool around.  SEO takes time.  We don’t over promise.  We try hard to over deliver.

Why Choose Us As Your Local SEO Company?

ray santopietro Las Vegas seo We are a  local SEO company and internet marketing agency that specializes in search engine optimization and web design for SEO. We have been doing this since 2008, when we started our first client (Absolute Dental.) Because we are small, our services are specialized and the attention is given to your business that is necessary to accomplish our goals. You are not going to deal with an administrator who is only slightly interested in your success. At Focus Internet Services you are going to deal directly with the owner (Raymond Santopietro) when you call. Try it right now….call 702-767-4637 and Ray will be the one to answer.

Some businesses feel more comfortable dealing with larger agencies with hundreds of employees. This is fine, and we understand that we are not for them. We are a small business just like you, and as such we understand the special circumstances and challenges that small businesses face. We understand that you do not have unlimited funds for marketing. We understand that you are probably the one working at the counter and also making the marketing decisions. We keep our fees low and still provide world class SEO strategies.

Ray personally reviews and creates strategies for each and every client himself. As SEO changes, we are on top of it and can make adjustments to the strategy each month to compensate, which helps our clients to avoid Google penalties and rankings declines. Our work is “content-based,” which means that after we get the website up to speed and well designed (not all clients need website redesign) we get to work creating both onsite and offsite content that proves to Google that you are the expert in your field. This is what Google is looking for, and what makes them push you to the top of rankings. We do not outsource any or our writing to foreign writers, and everything is done in-house either by Ray himself or by writers and web designers that understand our goals. We give you an attention to detail that is very much the same that we give our own websites, businesses and projects. If this is what you are looking for, give us a call and we can discuss your goals.

Contact Us For Higher Rankings!

What Can I Expect From SEO?

Las Vegas SEO CompanyIt is difficult to make predictions with regards to business revenue forecasts, because every business operates differently. We try to make predictions for growth and revenues based upon traffic to websites that is built through increased rankings and additional positions. This means that we attempt to create SEO programs that we believe will outpace typical and standard growth expectations for a business. As your business has existed for longer timeframes, it is expected that it will grow at a predictable rate, as long as there are not operational issues that are holding it back. Generally, the expected growth rate for a business is about the same as the overall economy, which is 2-3% per year. For this reason, we put the expected growth rate of traffic to a website from all sources at 2-3%.

SEO programs are designed to capture additional traffic to a website by positioning it within the view of potential customers on search engines. These kinds of programs are targeting general phrases that describe the things you sell or the services you provide. While the expectations of growth in organic traffic for searches for the business name should be predicted at 2-3% (in-line with typical business growth statistics) the growth rates based upon generalized organic traffic is tied to ranking positions, and not basic exposure to the public. There are not “more searches” for a particular product or service each year typically, unless that industry as a whole is growing. Most businesses see the organic traffic to their websites increase or decrease based upon the position their website holds on search engines for terms that potential customers are searching for. If you are ranked higher in the list, you get more traffic to the website. If you rank for more variations of that search phrase, you get more traffic to the website. For this reason, we view SEO as a program that builds potential customer traffic, and not specifically rankings for an exact phrase. While the two usually go hand in hand, there are times when additional traffic is found through gaining rankings on variations of phrases, and not improvements to rankings for that exact phrase. Building traffic over time is the key to building business through SEO as an advertising mechanism.

We create SEO programs that are designed to provide results that will either match or outpace typical growth rates. This means that our target growth rates year over year for organic website traffic through search engines is 2-3%. We view that as the bare minimum of expectations. Our goals are growth rates for organic traffic that is greater than 3%, and assume that the sales that are generated from these additional customers will be in line with standard metrics. If your organic traffic to the website increases by 4%, we assume that your sales should also increase by 4%. There is no reason that conversion rates should change based on additional traffic, as long as that traffic is generated by searches for the products and services you provide.

Focus Internet Services shows consistent growth data for our customers at greater than 4% (organic traffic through search engines.) While there are no guarantees that can be made, our track record speaks for itself. The following graphics represent 2019 data for some of our customers, compared year over year to the same period in 2018.

Las Vegas SEO Las Vegas SEO Las Vegas SEO Las Vegas SEO

Businesses can expect faster growth for organic traffic in the beginning 12 months of a SEO program. This is due to the fact that search engines have not previously recognized the website in most cases, and there is an initial “pop” in traffic that will usually happen once Google recognizes the website as an authority on a subject. Below are some examples of traffic rates within the first 12 months of a program. While these are current examples from 2019, each industry is different and will see different traffic patterns.

focus traffic TVL traffic

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No long term SEO contracts, no blackhat tricks, just hard work.

We don't promise what we can't deliver. We just work really hard.


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Focus Internet Services
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Las Vegas SEO and Web Design