We have heard the story before from our local business owners in Las Vegas, that because it is a tourist town and there are so many businesses that cater to “Las Vegas” but on a national level, that there is little chance that they are going to be able to capture rankings on Google for any keyphrases that describe their business and also use the phrase “Las Vegas.” While this is a unique problem in tourism areas, that businesses who do not necessarily cater to tourists are not able to compete with those who do, and as a result the locals never find the business when searching on Google, the utilization of specific seo techniques that favor more of a localized presentation will benefit you. In essence there are two Google’s, the one that caters to worldwide searches for Las Vegas oriented things, and the more localized version that views Las Vegas businesses as being necessarily for those who live within a certain radius to find. Using the second tactic in order to have a Las Vegas based business or company show up in search results over the mega-companies that also share our city gives smaller businesses an advantage in micro targeting. For example, if you own a hotel in the suburbs you are probable have a very difficult time outranking a mega-hotel on the strip for searches like “Hotel in Las Vegas.” However, using the localization techniques that are at our disposal can present you in searches that involve specific areas, zip codes, specializations you have, etc. Being a Las Vegas company does not mean you cannot compete on the searches that are more specific to you, the trick is just to make sure you are not trying to compete at a game you cannot win.
Being an seo company located in Las Vegas, we have a distinct advantage over other seo companies who do not share our knowledge of the area. While seo is the same process in most cases, the strategy being to create unique and quality content and then spread it around so that other websites find it and link to it, much of the process is not automated in any way. Basically, you have to know who to contact in order to let them know your content is out there, and being a business that is physically located in Las Vegas is going to play a big role in the quality of the links that come back into your site from other places. A link coming into a website from a Las Vegas based company is far more valuable than one coming in from a company across the country, as long as they are both coming from the same genre of website. The quality of the link is judged on how closely the tone of that website is to matching the tone of your website, so if they are both Las Vegas based businesses, then it is better than if they are not.
The job of a local seo company is not only to perform seo for your website, but to preform the most effective seo for your website. This means that those with a deeper understanding of the area, the more popular businesses and websites, the places where locals find information and the sources of entertainment are going to have a better advantage over those who are simply Googling “Las Vegas business directory” and listing your business on them. Essentially, getting links form other quality businesses in Las Vegas is the seo job, and understanding which resources people from Las Vegas use gives us a head start over other seo companies who don’t know the local things we know.
Think of it like this. If you wanted to find the best pizza in Las Vegas you would ask someone who lives here where the best pizza is located. If you Google “best pizza in Las Vegas’ you are probably not going to get the most correct answer, and instead you are going to get a list of the biggest pizza chains. Link building and writing content is the same way, the best sources are going to be known by the locals. Choosing a local Las Vegas seo company is the best bet for your Las Vegas business because that local company probably employs local people who know the area. On a final note, we are the best seo company in Las Vegas!