When you Google something like “Las Vegas SEO” or other variations of search engine optimization questions, you will be presented with websites that answer your questions, as well as a list of about nine other popular questions that are asked by other people on the subject of SEO. This article provides answers to these popular questions.

  1. How can I do SEO on my own?
    • SEO is something that you can do on your own, as long as you have the time to dedicate to the process. What you must understand is that there are multiple aspects of “SEO” that are all technically part of the process of increasing rankings, but they do not all have the same value or effect. Many people confuse SEO as being a single process involving making a few changes to website code, which will ultimately produce higher rankings. While this may be true, most people are not thinking about moving their website up one or two positions from deep in Google’s results, they are actually thinking about being on the first page of results. If being on the first page of results was this simple, do you really believe that everyone wouldn’t do it? What makes you believe that you are the only one who would make some simple changes to the site in order to rank on the first page?
    • SEO is a process of not only making the website functionality as clean and direct as possible, but also is a process of making Google understand that your website is the authority on a topic. This means that the very first steps of “SEO” involve the easy things that you read about online. “Make each page of the website have a unique and descriptive title.” “Make each page of the website have a unique and informative description.” “Use specific terms on the page that you want to rank for.” All of these things are fine, and should be done, but they are only the beginning stages of SEO. It could be compared to looking up how to become a race car driver and the first answer is to put gas into the car. Of course it is part of the process, but it is the absolute minimum, and is probably not going to get you onto the first page. After you have completed these basic tasks, you must then do the hard work of SEO, which is convincing Google that you are the authority on the subject that you desire first page rankings on. You must create lots of written content on the website that shows you are the authority, and answers questions that people would have about that topic. One interesting example that I had with a recent client was when we were having a strategy session and we were working on answers to the questions they wanted to rank for. When I asked them to answer the questions for me, so that I could expand upon those answers and translate them into the written content that we need, the first thing they did was to Google the question then read me back the answers they found on other websites. I tried to explain to them that if they believe that a website is providing better information than they could personally, then that website is the authority on this topic. That website will be the one that ranks higher than yours, because even you are using their information and yet you believe that you are more of an authority than they are. The most critical stage of SEO is to research the topic and be an expert on it, so that you can actually present better and more useful information than everyone else. Simply re-writing their information and changing a few words or sentences is not going to prove you are better than them. You must first be the authority, then you can present yourself as the authority. This is not like real life where you can pretend that you are an expert on a subject and fool people into believing you by having a fancy office or a nice car. You need to actually be the authority and expert on the topic. Only then can you present that information on the website in a way that Google will attribute this expert status to you. Write articles on this topic and post them onto your website. Write more articles and post them to other websites linking back to yours. Keep writing more articles every minute that you have. SEO is about making Google see you everywhere as the go-to source for information, and there is no shortcut to doing this. Make SEO your daily work, every day. If you cannot devote this type of time, then hire someone else to do it for you.
  2. Is SEO difficult?
    • SEO is difficult if you do not understand it. The process of “optimization” is to create a situation where Google thinks that your website is the best source for information about something. It involves creating content about that topic, and putting it onto your website or other websites. It involves strategically linking content that is on other websites back to your content on your website, and using different variations of phrases within those links. You always make your own website have the most and best information, and everywhere that links back to it has a good deal of information, but not all of it. If you find writing difficult, then SEO will be difficult. If youa re not an authority on the topic that you want to rank for, then SEO will be difficult.
  3. How can I do SEO for free?
    • You can do SEO for free by creating the content that answers questions about a topic yourself, and posting those answers to questions on your website. You will also need to find other websites about those questions and post answers there, linking back to your website. Do this as much as is necessary until you rank on the first page, and you will have done SEO for free. The trick is that you need to be a better source of information than every competing website, and to understand that if you are not presenting better information then you will not outrank those sites.
  4. What is the best way to do SEO for your website?’
    • The best way to do SEO for a website is to create unique content that answers questions and solves problems. Think about the phrase you want to rank for, and then get busy writing answers to those questions that surround that topic. Present your website as the best source of information, the most complete source for information and the authority on this subject. Do the exact same thing and post the responses to these questions on any other website where you find these questions being asked, then link back to your website where people can find the complete answers. Do this strategically in a way that always brings people back to your website, and you have done great SEO for your site.
  5. How long does SEO take to learn?
    • How long it takes to learn SEO depends on your ability to learn any subject or topic. SEO is not as simple as putting code or phrases into a website in different places, it is about presenting yourself as the expert on that topic. SEO is also constantly evolving as a process, because Google is constantly making changes. If you are trying to be the expert on something, then you are already doing good SEO. If you are just trying to outrank others, then every change that Google makes is essentially trying to push you down in rankings because your motivations are wrong. SEO is about understanding what Google is looking for and then doing it better than everyone else, so when hey make a change that starts pushing your website down you need to adapt your strategy to giving them what they are currently looking for. I have been doing SEO for clients for more than 12 years now, and I still consider myself to be learning daily. If you think that you have learned everything about SEO, you will be quickly replaced by those who are not still trying things that used to work.
  6. How can I learn SEO fast?
    • If you are truing to learn SEO as fast as possible, your motivation is probably to get your website to rank as fast as possible. SEO is actually just a process of presenting answers to questions, and doing it on your website or in a way that links back to your website. This is the process that creates long term rankings, ones that stay on the first page. This process will take a while if your industry is competitive, because you will need to prove to Google that you are a better source of information than everyone else. There are tricks that can make you rank faster, but these are against the terms of service of Google and ultimately will result in you being pushed down or completely banned from Google. If you are trying to do things the fast and easy way, you will probably get a short term boost then will be pushed down permanently. After that, you will desperately try to figure out how to get back onto the first page, but you have been penalized and are now viewed by Google as less than everyone else. If you are trying to learn SEO, read articles like this one, and maybe take a course on it somewhere. If you are just trying to figure out some trick that will get your site to page one within a few weeks, then save your time and effort and just skip it all together.
  7. How do I become an SEO expert?
    • You become an SEO expert the same way that you become an expert on any topic, you learn bout it and you do it. The problem is that it is constantly evolving and changing, so your learning process is never going to be complete. If a college offers a course on SEO and you complete it, they give you a diploma to prove you are an expert. The issue is that there is no proof that you are an expert exept the rankings that you are currently providing to clients. If you got some website to rank in the past, and it no longer ranks, then you are not able to use this as a legitimate example of your current expertise. All that proves is that you used to understand  SEO and it’s techniques. SEO expertise is only relevant currently, and in real time. So to become an SEO expert you need to learn as much about what is currently working to provide rankings, and then do it.
  8. How do I hire a SEO expert?
    • The best way to hire an SEO expert is to look for websites that rank for something that makes sense for them, and then call them for an interview. There are different ways to get rankings, and unfortunately some SEO companies will use bad tactics to provide quick rankings on their own websites. They do this because an SEO company can create a website and get rankings for it far more easily than you could for your business. This means that if they are breaking the rules and get penalized, they can simply start a new URL and do it again. If they did this same thing for your website, you will need to re-brand every time the site gets penalized. This is why it is important to look for the company that not only ranks for something like “Las Vegas SEO” but also has maintained that ranking for a while. Ask the company to show you how long they have ranked in that position, and also to show you examples of other websites that are currently ranking for good search terms that provide customer traffic. If they cannot provide you with these things, then do not hire them. The company with the best sales person is not the company that is necessarily the best at SEO. Use your common sense, interview as many companies as necessary and ask for references or proof that what they do works.
  9. Can I learn SEO on my own?
    • You can learn SEO just as much as you can learn any subject. SEO is a process that involves doing the things that search engines are looking for at this particular moment. It does not involve things that used to work, but do not work any more. SEO is as much about understanding the topics that you are trying to get your client’s websites to rank for as it is understanding the process of SEO itself. An SEO must be able to lean about any topic that a client wants to rank for, and presenting all of the information on that topic on the client’s website. Everything else is just understanding how to interlink website pages.
Answers To The Top SEO Questions Asked On Google
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Answers To The Top SEO Questions Asked On Google
Answers to Google's top questions about SEO.
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