When a potential client calls and requests an evaluation of his website design and potentially considers becoming a client by requesting a proposal for an seo program, the last question that they want to answer is “what is your budget?” I would have to assume that this is due to the fact that they believe that you are simply making a number up and trying to get them to commit to it. Nothing is further from the truth, and most potential clients do not understand the seo budget and how it dictates your success.
Every good seo company is looking at the situation at hand when they give you a proposal, and they are trying to put forth as much work in the proposal as they believe will provide good results within a reasonable time frame. With that said, they are looking at many different aspects of the project and attempting to roll it all into a single price that will be understood. That price is based upon a projected number of hours that the seo company feels it will need to work on a monthly basis in order to provide decent results. After looking over all of the existing factors, ranging from how many inbound links for good websites currently exist, how many bad links might be hurting you, how much content is on the site, how developed is the competition, etc….only then do we generally come up with a proposed number which reflects that we will work a certain amount of hours in exchange for a certain amount of money. As soon as the potential client starts dickering with the number, asking for a lower amount, the seo company is simply adjusting the amount of hours down, which will ultimately reduce the effectiveness of the program. There is no magic formula for rankings that specifies exactly how much work is necessary in order to outrank the competition, it is educated guesswork. Think of it to be very much like hiring a part time employee to work for you, then wondering why they do not stay after hours and work more in order to provide better results. You hired us for a certain amount of hours, and that is how much we work. We will maximize our effectiveness within the budgetary concerns by concentrating on the work that we know will provide the best results, but essentially if you are talking about building rankings then you are probably looking at extending the timeframe it will take to get good results. If we say that we propose working ten hours doing these specific things, and you then counter with half of the proposed budget, we simply cut the hours in half and do half the work. If we thought it would take about six months to develop good rankings, you can adjust that to be a year….it is just that simple.
Invariably, the client will always expect to rank well in a few months, it happens every time. It doesn’t matter what the budget is, or what the proposed budget was, the client will expect rankings in about three months or so. This will usually be the place that they have to be reminded that the original proposed program would have probably produced those expected results, but the client chose to extend the timeframes by cutting the budget. It is alwaays a good idea to make sure that everyone is always on the same page as far as expectations and workload. That way, the client will never be in the dark as far as what you are doing, and you will not be expected to get better results than expected.