There are few choices as important to your advertising as choosing the right SEO company. The reason that this particular choice is so important is that the seo company that you choose may be the only thing separating you from success and failure in the online marketing program that has been designed. There are many companies out there who simply copy a strategy from another campaign that has worked in the past, and apply it to your business in an attempt to make some progress. This strategy is not necessarily going to work because seo changes so dramatically from moment to moment. For example, there was once a time when rankings could be acquired by simply stuffing keywords into a page as text. Today, that strategy is more likely to do more damage than it is to do any good whatsoever. Make the choice carefully, because not all companies are very good at seo.