I heard about a seo company that uses a strategy called “faith based seo.” We have not been able to figure out exactly what this means at this stage, but believe that they are actually doing nothing but praying for rankings. While this may seem strange to you, it actually is probably just as valid a strategy as many others that are currently being used. In reality, Google is now looking for valid links and good quality content that makes sense to people and is usable in their daily lives. The search engines are far to savvy at this point to fall for the old optimization tricks that were used to gain rankings in the past. Today, search engine optimization experts are more content creation companies than anything else, because the only strategy that works to developing rankings at this point is to be the best. Maybe you could pray as well.