Mobile display is now one of the most critical aspects of your website design. As the way that people access information has changed over the years, we have seen a gradual shift away from desktop usage and more towards the use of phones or mobile devices. For many years, the search engine optimization industry was paying close attention to the statistics on client websites as far as how many of the user base were accessing the site from a mobile device or from a desktop. This was because we needed to decide how important it was to create a separate website for mobile in order to assure that people on smaller devices would be able to see the information effectively. For several years, brands that had an even split between mobile and desktop users needed to operate two different websites which would provide the information from the site in the layout that was appropriate for the device. As the shift towards more users preferring cellular phones as the medium of choice took place, a new method of website design known as “responsive design” became the standard. This meant that one set of code, housed on a single server would use the same body of information and display that information based upon the device size. One of the most critical elements of this method was to use percentages instead of fixed sizes of images, as well as using text sizes that were much the same way. This enabled web sites to display one way on a desktop and another way on a phone. As time went on, more improvements that would affect the way that websites are displayed on phones would be made. Difficulty in accessing navigation that was set up the way it was on desktops created a preference for positioning information in a scrollable fashion on mobile devices. Basically, the initial stages of responsive design made it easier to read the text and see the pictures on your phone. As responsive design developed, we have now found that google is showing preference for web sites that not only provide a minimal amount of attention to mobile users, but that they are giving more credibility to those who go above and beyond. An example of this would be that it has become noticed that many people who are accessing websites from their phones are looking for specific information like phone numbers or ways to contact the business. Search engine optimization companies have noticed that better rankings are being developed by websites that will prioritize a phone number and contact information at the very top of the site, meaning that you are catering to the needs of the majority of users of a cell phone. It is these simple types of rethinking the way that users access information that is not only produce and better experiences for users, but also producing higher rankings for web sites that are ahead of the curve. If you have not switched over to a responsive design on your website, there is a good chance that your rankings are already suffering. Make the switch today in order to provide the best user experience for anyone who accesses your website on any device.