One question that we are constantly asked as a seo is “how much seo does my website need?” This is a difficult question to answer, because it literally depends on the competitiveness of the keywords and area you are trying to be positioned within. If there is no competition for the terms, then you probably need very little seo in order to gain top rankings, at least until your competition decides they would rather be in your position and hires an seo company of their own! If the market is highly competitive, then chances are that you are going to need to do a decent amount of work to get high rankings, and you are going to have to keep work going in order to keep any rankings that you have gained. If your competition is doing more, then you are going to lose your rankings once their level of work has passed yours.