There is always an issue with regards to trying to choose a new SEO company that will benefit your business in gaining new rankings. The reason that the choice is so difficult sometimes is that most companies that provide search engine optimization look the same, and say the same things to you when they are meeting with you to discuss how they are going to achieve the goal of better rankings on search engines. The sad fact is that most of these companies are simply giving you a line in order to get a new client, and many of them have no unique strategy whatsoever to actually get you better positions. They will simply use the same tired, old strategies that may have showed some improvement to clients in the past, but do not necessarily work anymore. You need to choose your seo company through research into how well they have done for clients in the last six months.