Internet Marketing Makes Sense For Businesses.
Every business needs to market in some way in order to grow their business, and the formats that the marketing takes in the campaign will generally be decided by budget. Quite simply, an effective marketing strategy is going to take the most effective methods and place the most emphasis on them, then rank other methods against it as less effective. Taking all of the methods that make sense for your particular type of business then ranking them in order of effectiveness will allow you to allocate the entire budget wisely, dedicating the most money to the methods that perform the best, then cutting back on the ones that do not perform as well. The real question is how to measure exactly what “effective” means. In our opinion, “effective marketing” is reaching the most volumes of potential convertible customers for the lowest price. All marketing has a price associated, as you are renting space for your business inside their “real estate.” If you take out a magazine ad, you pay them for a certain size ad, which can be viewed as renting their real estate. If you use a radio ad, you are using the radio station’s real estate to promote yourself for a certain period of time. The price you pay is generally based upon the volume of potential customers who come in contact with the medium.
Impression rates generally dictate the price of advertising. A magazine will tell you it reaches a certain amount of subscribers and mnews-stand purchasers, and that dictates the price for a certain amount of space in their publication. Radio or TV work the same way. The challenge is to find the undervalued real estate, then buy as much of it as you can afford. In the advertising world in 2011, internet marketing is the undervalued real estate that you are seeking.
The potential impression rates in internet marketing are not fixed like they are in traditional methods, especially with regards to search engine optimization. In this particular medium, you are not paying specifically for placement, but instead are paying a company to work towards getting your website to rank in a high position on a search engine. The amount of traffic that can be gained through search engine positions is lim itless, as you can widen the field of terms you rank in the top positions for through more search engine optimization. Think about it this way, if you rank at number one for “Las Vegas tanning salon” you have a fixed amount of traffic you can gain becasue there are only so many people searching for that term, and your position is the best it can be. If you wanted to expand the volume of traffic to the site, your search engine optimization program can be expanded to attack other terms and get high positions for them, like “Las Vegas tan” or “spray tan in Las Vegas.” As you gain positions for these new terms, your search based traffic to your website will increase.
Pay per click is a form of internet marketing that actually works more like traditional advertising, where you pay for a specific placement. Even this for allows you more flexability in your campaign than traditional forms, however, as you can target undervalued terms that produce higher traffic rates. The idea is to be smart about the campaign, and not simply buy the most expensive terms.
Internet marketing has many variations that all use the internet as the starting point for information. All people need the place to begin their search for information, and the ease of use of the internet has made it the medium of choice among the majority of Americans at this point. The good news is that a savvy marketer can pinpointe the aspects of internet marketing that are still undervalued, as the medium has grown faster than the prices have. There are still plenty of places that a small business can attack on a national level, yet using the advertising funds of a small campaign. This is unheard of with regards to traditional marketing, who can only offer pricing based upon multiple markets. With regards to internet marketing and search engine optimization, all you have to do is be better at capturing national search terms. It will take more work due to the competition level being higher than a local market, but the pricing with regards to trying to match the reach and exposure using traditional marketing is not even comparable.
Internet marketin just makes good sense.