It is wise for a new company to hire the best SEO that they can afford. This is because search engine optimization is the single most effective form of advertising available to businesses. Search engine optimization puts your website in view of customers who are specifically looking for your type of products or services, as opposed to a random grouping of people who might or might not want what you sell. If a person specifically asks to be shown a list of local businesses that sell a certain type of product, and have actually used energy to search for these businesses, then they are very engaged and are looking to make a decision as to who to buy from. For you not to be presented in that list is missing a great opportunity, and unfortunately you are not put into that list by simply having a website. Your website must be the best of the list, and that is where search engine optimization comes in.