We sympathize with you. It is really hard to choose the best SEO for your business, and the fact that there is no way of verifying who is good at seo and who isn’t makes the choice even harder. When you start a small business, every dollar counts and decisions are critical. The business can literally get put “out of business” by the wrong choice in advertising agency due to the fact that the costs associated with advertising are so high. Even worse, the costs associated with seo are both high and difficult to track for effectiveness. With a combination so dangerous in play, we can see why so many small businesses are very wary of seo companies. How can you possibly know one from the other, when the salesmen all use the same words and the portfolios of work all look the same? The easiest method is to simply choose the company you feel most comfortable with.