SEO is complicated, and essentially consists of grinding out content that provides value to readers on a specific topic that you would like to rank for. Creating links from other content to that content allows Google to further realize it's value, and creates increases in positioning for that article within searches for that topic. [...]
Lets face it, SEO is not what it used to be. The process of "search engine optimization" used to revolve around creating optimal code, structures, keywords, links and descriptions, as well as analyzing code for errors. The majority of SEO work once the site itself was cleaned up involved building links to the site, [...]
Content marketing was considered a new concept a few years ago, and is now crucial for small businesses if they are to remain profitable in 2015 and beyond. This is due to a dramatic shift in the sales process, and the education of consumers to a level that has never before been seen. While [...]
SEO is no longer a set of mechanical operations designed to generate huge amounts of links to a website or keywords stuffed into pages, it has evolved into a system of content production within the website and posted on the linked profiles and spaces that are under the control of the author. Google has [...]
The role of content to drive engagement and conversions. Anyone who has been involved in the seo world for the last few years will agree that content is the key to driving interaction with your website, both in the form of rankings as well as user experience. Google has gone to great lengths to [...]
SEO companies face the same issues as any business, making their products or services cost less to produce than they charge their clients for them. This means that a balance must be found between getting employees or outsource agencies that can produce the necessary elements for a low price, and selling the services to [...]
There are two types of people out there, those who still believe that seo involves stuffing keywords into web pages and generating as many keyword stuffed links as possible, and the ones who understand how seo actually works in the modern world. In many cases, you will find people believing that since seo is [...]
There are many elements that go into the design of a website, and if you ignore any of them at the starting point of a project there is a good chance you are not going to have the best results with other aspects of it down the road. What I am referring to here [...]