Blue Diamond Vapors was only a concept when they contacted us. The “vaping” industry was relatively new and was growing fast, and local “vape shops” were yet to become a business. The hand crafted nature of the products that were being manufactured by some competitors lacked quality and oversight, and were being put on the market to customers in an unprofessional way. Blue Diamond Vapors wanted to change all of this, creating high-quality vaping products and selling them both in their locations as well as online. We needed to take this concept and translate it to the internet in a way that was fun, yet informative. We also needed to make the site function as a store where people could order products from all over the country or world.
The vaping industry is constantly changing due to regulations and trends. The products evolve constantly and the customer desires change. The ecommerce website that was constructed needed to be easy to use for employees to add new products, as well as being easy for customers to use. The majority of the user base is young people, so the site needed to be hip as well as being mobile friendly. The resulting responsive WordPress website presents Blue Diamond Vapors’ products in a bold way that reflects their brand, while also using several technologies to allow for age verification and purchases.