I was reading today about a seo company in the south who have a strategy called “faith based seo.” At first I thought they were talking about praying for rankings, but in reality they were discussing the fact that the client must have a lot of faith and trust in the process of search engine optimization. There is so little that happens out in the open with regards to search engine optimization, and the content that is produced for a website is generally the only real and tangible elements that a client ever gets to see. The rest all happens in the background, with strategic links being developed, social media exploration and development, and ongoing “fattening up” of the web that connects the client’s site to others that are like it. You very simply need to have faith that the process works, and will work for your business. If you want to pray for rankings, it probably won’t hurt either.