Tasked with creating all of the marketing assets for a new concept business in Las Vegas, Focus Internet Services helped RUN DAWG to not only launch, but do it in a way that is sure to grab attention. RUN DAWG was a concept, where providing people with the ability to exercise their dogs safe from the Las Vegas heat was the idea. We created not only the tangible assets for the business, but also helped with the concept itself and how the business should be presented. After being determined that the core target market would be people who could not provide enough exercise for their pet dogs, but also those who are interested in canine fitness, we created a persona for the business that was non-threatening and fun. The fitness industry is notoriously intimidating for many people, who choose gym memberships based on the “vibe” of the gym more than anything. We wanted RUN DAWG to convey that canine fitness is for everyone who owns a dog, not just those who are athletes. We created a logo, character, tag lines, a jingle and take aways, as well as direct mailers, a website and social media profiles. We even worked with one of our partners to translate the assets into a wrap for the van that is sure to turn heads.
RUN DAWG is now live in Las Vegas, and we are continue to be integrally involved in the marketing process.