Advice From The World’s Leading SEO Company (Part 1)
SEO Advice For Small Businesses From The World’s Leading SEO Company
We are proud to be on the list as far as the world’s best SEO company. The lists of the best companies in the world doing search engine optimization, web design, online marketing and social media management are ranked by their overall effectiveness at their craft, and quite simply the results they achieve for their clients. We might not be the biggestin the world, but the levels of success as far as rankings on Google, Bing and Yahoo that we achieve for our customers us unparallelled. While other companies are utilizing old school techniques, black-hat methods, or worthless strategies they read on the internet, Focus is creating dynamic strategies involving the latest techniques and study of the algorythm changes that shift rankings for businesses in search results.
Most small businesses need basic advice regarding the internet, their website, and the specific things that manipulate your rankings on search engines. Even if you cannot afford the services of a professional SEO company, there are certain things that you can do on your own to improve your rankings. In this series we will be discussing the basics of search engine optimization, piece by piece and in as much detail as we can.
The first step toward effective self search engine optimization is the code on your website. You need to start with the code because it is the basic framework from which everything is built, and all content is displayed. If you do not know anything about code, and do not want to invest the time in learning the basics of it, then it is probably a good idea to call a SEO company to help you out. You can invest in a HTML editing program called “Dreamweaver” which will save you a lot of time and effort in your attempts to make code corrections. Utilize the “design” panel if the code doesn’t make any sense to you, and you might be able to make some minor changes without driving yourself crazy. Once you have your program installed on your computer, you are going to want to configure access to your hosting provider. Basically, the website is stored on a server somewhere, and you need to login access information in order to make a connection to the code and make changes. The space you will be accessing is called “FTP” which stands for “file transfer protocol” but this really is just a way to transfer files from on e computer to another. The “FTP space” is the area on the server that you will be accessing. You will need to set the port information, it is easiest just to ask your hosting provider to give you the port numbers.
When you access your FTP space through your HTML editing program, you are going to want to start with a page in the list labeled “index.” This is the homepage of your website, and the one that is accessed directly from your url when somebody types it in on the internet. It will have an extension like “HTM” “HTML” or “PHP.” Once you double click this file, the page should open up in your program, and you should see the information in the display. If the site is a modern coding type that is friendly for search engines, it probably will not look much like what is displayed when a person types it on the internet. This is because the layout, colors, fonts and other items are housed in a “CSS” file, which stands for “cascading style sheet.” Essentially, this file is a seperate code file that tells internet browsers what to display, and is not housed in the same files as the content pages of the website. Doing it this way increases the speed with which the browser can read the code, because it does not need to re-read redundant code that applies to multiple web pages. One the page you see, if you switch over to the “code” panel, and start at the top, you will see several lines marked “meta” which refer to basic elements that you as the website owner hve the ability to tell the search engine. These lines do not display for people to see directly on your website, but instead tell search engines specific things about your website.
There are a few “meta data” items that we want to fill in, change, or manipulate. If you simply see something that looks like this “” after the meta data tags, then it means there is nothing there and we need to fill information in between the quotes. If something is there like this “Your Websites Title Info” then we need to change it to be more in line with what we are trying to tell the search engine. The first tag we will deal with is the title tag, which looks like this:
<title>Something About Your Website</title>
The title tag must reflect the specific title of your website, and should not be more than about 10 words long. This will display in search engine results, so keep it short. If you write too much, people cannot see it all on the results. Write spmething here that describes your website, like “The World’s Leading SEO Company” and if there is still some room add the name of your business. If there is not room, leave the business name off because it will probably display in your url anyway…provided you own a url that involves your name. If your url does not involve your name, put it in the title tag.
Thats it, you have changed the title tag of your website. Hit “file” and “upload to remote server” and replace the old file with the new one.
Next time, SEO advice from the World’s Leading SEO Company will teach you how to change your meta description and keywords….
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