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SEO And Bitcoin

One of the perks of running a virtual business is that you can not only work from anywhere, but you can also work for businesses that are located anywhere.  If you look at Focus Internet Services as a virtual business, being that the work performed by us is done so by people living all over the world, then you can understand that we are not tied specifically to an office or specific location.  Naturally, many of our clients are more comfortable being able to meet a representative of the company in person, in the convenience of their office.  This has more to do with the sales process than the actual work performed by the business, making it easier for clients to discuss their projects at length in a setting that is more conducive to understanding than through phone or email.  Simply put, the clients want to know that you actually exist as a business and are not just some fly by night organization that is going to take their money and go out of business tomorrow.  They are generally convinced of this by offices and physical structures, as well as being able to meet you in person.  The actual business of SEO and web design is performed using the internet as a platform, which means that it can be accomplished from anywhere in the world and without ever meeting anyone in person.

Aside from the sales process, the difficulties of working with businesses that are not located in the same country that you are is the issue of payment.  Delivery of the services that are ordered are actually done through the internet from our computers to yours, or to the servers that your website is located on.  If we are doing link generation for SEO, the work is performed from our computers to the servers where the link is being generated.  None of these things are physically delivered, and because of this we can literally work from anywhere there is an internet connection.  Of course, it is more comfortable in our office and as a result we are more productive, but this is really just the comfortable environment again instead of the actual delivery of work.  That is done from any location.

So how do we handle the issue of working with companies that are not located in the same country as we are? Simple, we establish a working communication method that both we and the client are able to find beneficial, and then we establish the actual method of payment for the services.  The communication method will vary as to the client’s wishes, ranging from phone to instant messenger to Facebook messages.  The method of payment has been more difficult of an issue in the past than it is today.  Previously, if we were taking a check mailed from a foreign bank we would need to wait a longer time frame than typical before beginning work in order to make sure that the funds clear.  If we took a payment through a foreign credit card, we would need to expect that there may have to be some additional figuring of foreign transaction fees.  Now as cryptocurrencies like Bitcoin are becoming more mainstream we have begun accepting them as well.  This does not mean that we have not always accepted Bitcoin as payment, because we have.  Most internet based businesses have dabbled in cryptocurrencies and accepting them as payment for many years now, but essentially these types of currency must generally be converted into dollars in order to pay employees unless they are willing to also accept that same form of currency as their payment.  Within the ecosystem of web designers and programmers this will work to a degree, but ultimately we can’t spend Bitcoin to pay the electric company or buy office supplies at Office Depot.  So while we accepted Bitcoin to certain degrees from certain clients, we never made it an official way to pay us until the exchanges became more emainstream and we were able to convert cryptocurrencies more easily.  Now, more people understand what Bitcoin is and how it is used, and because of that we are able to more readily accept it as a form of payment.

One of the issues with accepting Bitcoin as payment is that it is not stable as a value.  The other issue is the fees that are paid in order to accept Bitcoin.  Other cryptocurrencies will generally have faster transaction speeds and lower fees through their blockchain system, but face the issue of not being as widely understood and recognized as Bitcoin, and therefore not as easily transitioned into US dollars to spend within our broader ecosystem of the physical world.  With regards to that issue, we must continue to accept the form of payment that may have the higher fees and take longer to have a transaction be finalized simply because it is easier to integrate with the physical world, or at least transition it.  The largest issue with regards to Bitcoin acceptance is actually the stability of the value.  Right now, you could accept a Bitcoin payment that will equal the value of $1,000 US dollars and in 15 minutes it might have a value of $500 due to market volatility.  Until this is better worked out, our process is to accept Bitcoin as payment to our wallets that are directly connected to an established exchange.  As soon as that payment is accepted we transition the Bitcoin to the exchange and sell it on the open market at the current price.  This system is far from perfect due to market volatility over the past few months, but it works well enough to allow us to continue accepting payments in Bitcoin for the work we do.  Since Bitcoin is not integrated into any central banking system controlled by any country, we can worry only about the exchange rate between Bitcoin and the US dollars for our purposes.  It is irrelevant to us what the price of Bitcoin will rise or fall to in the surrounding hours or days, as the receiving and sale of the Bitcoin at the current market value is what fuels our transaction.  On the customer end, it would make sense to either purchase the Bitcoin on an exchange at the moment you are going to send it to us for payment, or pull from a pool of Bitcoin that was purchased at a lower rate than the current market value.  The price you paid for your Bitcoin has no bearing on the transaction between yourself and us.  If you purchased your Bitcoin at four dollars and it is now worth fifteen thousand, you are getting a great deal on our services.  If you purchase your Bitcoin the moment before you send it to us, you pay us at the current market value.

Bitcoin gives us the ability to work for you, no matter where in the world your business is located.  It allows us to be your SEO company and help your website rank better, if you are located in the US, in Canada, in the Middle East r anywhere else in the world.  We want to work for you, and yes we accept Bitcoin as a form of payment.

By | 2017-12-22T23:56:08+00:00 December 22nd, 2017|Featured, SEO Educational Information|Comments Off on SEO And Bitcoin

How Long Do You Keep Doing SEO?

One common misunderstanding about SEO is that you are not purchasing a position on Google.  The reason for this confusion is probably due to Adwords, and people who have purchased an ad on google confusing this with an organic position.  When you buy an ad on Google, your ad and website link will show up in a position that is associated with the amount of money you pay for the click.  If you want to make sure you show up at #1, you simply outbid everyone else and you will show at #1.  SEO is quite different than this, and many times companies sending you solicitation emails about guaranteeing you showing up on the first page of Google are actually referring to ads instead of organic positions.  Basically, anyone can purchase an ad but only the best websites with the best information on a subject will show up in the organic sections.  These positions are created through ongoing content and SEO tactics.

If you can guarantee placement with an ad, isn’t that better than SEO? The answer is if you care about how much it will cost you to be there.  Basically, in the ads sections your competition is everyone who cannot figure out how to rank organically, and therefor are willing to pay for it.  While you are absolutely paying an SEO company to build your rankings, the idea is that if you can get into a first page position organically for a hard to achieve keyword, the money that you would pay out in ad clicks to keep a first page position showing will be far more than the money you would pay to an SEO company for their work.  If an ad is costing you 10 dollars per click and there are potentially 100 people per day clicking on it, that is $1,000 per day that could be paid to an SEO company to work towards an organic position.  Lets say that company gets you into a number one position in exchange for $5,000 in fees per month, that will translate to about $25,000 in savings every month.  The value of a position is what it would cost you to get the same exposure placing ads, and SEO will almost always generate better results.

So how long do you need to keep SEO going once you have achieved the desired position? That answer depends upon the competition in the space.  If there is not a lot of competition and none of the competitors are doing any SEO work, then you might stay in that position forever with no additional work.  However if it is a competitive word you can rest assured that the competition realizes that by them not being in that position any more they are losing business to you, so they are going to ramp up their own SEO efforts to regain it.  This means that you will probably be doing SEO forever on your site, as long as you want to maintain your rankings.  If the rankings positions are generating more in revenue and business than you are paying to the SEO company to keep your position high, then you are making money and should not stop.  It is fine to try and scale back the work once the position has been achieved, but you should do so while watching for downward movement while doing so.  If you begin to fall, then more work needs to be done.

By | 2017-11-30T00:00:35+00:00 November 29th, 2017|Featured, SEO Educational Information, SEO Information|Comments Off on How Long Do You Keep Doing SEO?

SEO that creates real patients

Total Foot Wellness contacted Focus almost four years ago to design their website and preform ongoing SEO in order to expose them to the San Francisco area, and have them be found for searches for “toenail fungus treatments” in that local area.  Focus has built the rankings of this website to a point that a local podiatrist offering toenail fungus removal services is currently receiving more than 400 visits daily from potential clients all over the world.

By | 2013-09-30T23:09:18+00:00 September 30th, 2013|Featured|Comments Off on SEO that creates real patients

Solving E-Commerce Nightmares

Focus assisted KittyKittyBangBang in making smart choices in their ecommerce setup. The shopping experience is very important, however poor choices with regard to your shopping cart can have dire effects on the ability for your website to rank on search engines.  If your designer or programmer is not considering SEO when they create your website, there is probably little you will be able to do in the future in order to get better presentation on Google, Bing and Yahoo, which is probably the main source of traffic to the site.  If the very structure of the design is hindering the SEO, then you have a great website and no customers.

We assisted KittyKittyBangBang in their project, walking them through every stage of development in the creation of a project that will allow customers to effectively shop in their store, but also be found on search engines.  By creating a new website that featured responsive coding, the site itself translates to any device, making the experience better for all involved.  Because Google prefers websites that take the layout into consideration, a responsive site has a better chance of ranking.

Check back in the coming months to follow the progress of this project, as site design is now finished and the next stage of SEO is beginning.

By | 2016-01-21T19:41:46+00:00 September 27th, 2013|Featured, SEO Educational Information, Website Design Information|Comments Off on Solving E-Commerce Nightmares