Many of the advertising agencies in Las Vegas are traditional agencies that are now looking into online marketing in order to offer a lower suite of services to their clients. The problem is that many a Las Vegas advertising agency simply do not understand how Internet marketing works, and how it differs from traditional marketing. When it comes to trying to buy ad space, the internet works completely differently than traditional newspapers and magazines. It isn’t quite as simple as taking a specific web site and put an advertisement on it due to the fact that you need to be involved in an ad network that feeds the advertisement into multiple websites that are chosen due to their content. You want to make sure that the content is being viewed by people who are potentially your customers. Without thinking this kind of stuff out, you’re bound to create advertisements that are completely ineffective.