If you own a business, you have probably heard of search engine optimization and the fact that the businesses who rank on the first page of a search engine get almost all of the traffic associated with searches for the terms that describe their products. This simple fact illustrates a large need for businesses to not only have a web site, but also to have it rank on the first page of a search engine for appropriate terms. Unfortunately, the web site is easy but the ranking isn’t. Getting to the first page of a search engine is being recognized as the best web site in the world with regards to that term. A keen understanding on the part of the SEO company as far as what is being looked for by search engines in order to make the decisions of who gets placed in which position is crucial, and if you choose the wrong company you will probably fail.