As a business that is based in Las Vegas, how important is it for you to choose an SEO company that is also located in Las Vegas? This question is probably asked by every business owner who is trying to figure out which company would be the best fit for them, and they are considering things like how much budget they have to spend on SEO services and how easy it will be to communicate with that company. There is no doubt that using an SEO company that is located in an area that does not have as high a cost of living as Las Vegas is going to be able to get you services that ae cheaper than using a local Las Vegas company, but the real benefit and value is going to come in the form of communication between you and the company. If you choose a SEO company that is not located in the United States, the communication is going to be nearly impossible because you are probably going to be dealing with language issues as well as time zones. Choosing a company in India is surely going to get you cheaper rates because the exchange rate is going to favor your US dollars, however outsourcing to India has been a strategy used for so long by American companies that Google has now developed a method of scanning content to understand if it was written by a person who does not speak English as their primary language. You must understand that Google does not want you to do things that will influence rankings, and instead says you should concentrate on simply providing good information for customers. This means that the work being done by an SEO company is constantly being scrutinized by Google to see if the motivation is rankings or information. Because the use of Indian writers has been used for so long by SEO companies and those looking for rankings, Google now penalizes or discounts content that has been created by writers that can be identified as speaking a language other than the primary language of the area where the company is located. You may not see actual penalties, but the SEO itself will probably progress far more slowly or not at all. Using an SEO company located in the United States but in another state should provide you with all the same benefits as using an SEO company located in Las Vegas, and there should be no real difference in the way that the content is scrutinized by Google. The true benefit to using a local company is that you will be able to have a clearer line of communication between yourself and them. You may also be able to meet them in person, which is always more productive than phone or email. You may not think that you need to meet with an SEO company, and that they can do all the work without your input, but this is only partially true. They do not know your business as well as you do, and yet they are the ones writing the content that represents you. By interacting with them directly and providing input, you will help your project to succeed. This is why we always suggest Las Vegas companies using a Las Vegas SEO company.